MS-ISAC Outreach & Marketing

 

Getting Started Reference | Assessment/Baseline | Goals/Objectives
Audience/Key Message | Stakeholders | Stakeholder Commitments | Tools/Tactics
Implement the Plan | Adjustments/Challenges | Measure | Feedback/Reassess
About Outreach & Marketing Workgroup | Templates | O&M Life Cycle
Glossary | Resource Materials

 

Background

 

Mission The mission of the MS-ISAC Outreach & Marketing (O&M) workgroup is to support MS-ISAC mission by developing guidance for state and local government information security professionals on methods for providing information security products and services to their stakeholders and audiences.


Goals The O&M Workgroup will accomplish the above stated Charter through a number of clearly defined goals. These goals will have defined objectives and deliverables scheduled on a yearly basis. The Charter supporting Goals are:

  1. Create a common understanding of the purpose and usage of the O&M Workgroup.
  2. Proactively engage our customers (as defined below) to build and sustain their base audience.
  3. Promote consistent, efficient & effective outreach & marketing methods within the MS-ISAC and toward the MS-ISAC customers.
  4. Serve as subject matter experts by guiding others on the implementation of outreach and marketing methods.


What is Outreach? Outreach as two-way communication between entities to establish mutual understanding and develop relationships. Outreach, for the purposes of this guide, is driven by the overarching goal of improving information security awareness at the State and local levels nationwide through an increased number of distribution channels to a variety of entities. For more information, view the Ten Easy Steps Guide.


What is Marketing? Marketing for the purposes of this document addresses researching who the audience for a product or service is, identifying what the capabilities of your marketing program are and defining the messages you will use to let your audience know about the information security products and services your organization has to offer them. For more information, view the Ten Easy Steps Guide.